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USED CAR INDUSTRY
MY TOP 5
Big companies can afford advertising during a Super Bowl match, but we can't. We can afford to teach others. Big companies can never do this because they are obsessed with secrecy. All initiatives in them must first go through the leadership, and then overcome the bureaucratic delays. Learning is an area that they probably don't think about. They spend, they sponsor, but they don't teach ... Learning ties people in a way that fans of traditional marketing techniques never dreamed of. Let these companies invest in advertising in magazines and exhibition centers, we will teach you at this time how to cut costs in Japan an etc.
I have found that for one interested in this industry is very difficult to find any information in order to better understand it. Many companies reluctant to share the information, because they are afraid of competition. My approach is different, I think that the more we teach customers about our industry, the more customers will get confidence in our company. Thus I have decided to start this blog.
BOOK FOR THIS WEEK
Red oceans are all the industries in existence today – the known market space. In red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known.
Blue oceans, in contrast, denote all the industries not in existence today – the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over. There is ample opportunity for growth that is both profitable and rapid.