TAA (Toyota Auto Auction) is Japan's first and oldest car auction. Its activity began in 1967 with the launch of three trading places at once in the cities of Tokyo, Nagoya and Osaka.
In 1981, the auction house was the first in the industry to introduce a two-lane trading system. In addition, TAA owns another discovery - they became the pioneers of the online auction system, which allowed residents of remote regions from the southern islands of Okinawa to bid simultaneously at all three sites at that time. The service was modernized in 1999 so that any TAA member could now place bets from their personal computer, wherever they were.
Since 2000, TAA has launched new trading houses across Japan in the Tohoku, Kyushu, Yokohama, Minami Kyushu, Hiroshima, Hokkaido and Shikoku regions. Despite the fact that in the early years of its existence Toyota Auto Auction was the leader in the segment of car auctions, by the 21st century they lost ground and began to catch up with USS in expansion across the country. In order to compete with USS in May 2011, TAA mergers with CAA auctions group and opens a joint Internet platform TC-WEB.
100% of the TAA company's shares belong to the world's main auto giant - Toyota corporation. Hence the special attention to the models of this manufacturer, which constitute the absolute majority of the lots on display.
Even in spite of 10 trading platforms , TAA today cannot be called the largest auction house in Japan. They, however, easily compensate for this by other factors, which are based on the volume of sales and the quality of work. Their auction assessments have earned a reputation for being the most rigorous and fair, much more true to reality than their competitors.